The New Home Of Converting And Flextronics Professionals

The Voice of Converting | Ilkay Özkisaoglu (Der Social CEO)
In this episode of The Voice of Converting, we talk to Ilkay Özkisaoglu, one of the leading German-speaking voices in the LinkedIn network. A conversation about B2B content creation, reach and algorithms. "One cannot afford to not be on LinkedIn" Özkisaoglu says: "Of course, I believe, one cannot afford to not be on LinkedIn. But there are different personalities. Some people like to show themselves in public and some people don't like to show themselves in public. One of the main reasons is FOPO, "Fear of People's Opinion", i.e. the fear of being judged by other people. Reach is achieved by the people, the employees, the boss, the C-level. LinkedIn is very generous and theoretically grants these people unlimited reach, provided they do it well." Connecting the global workforce According to Özkisaoglu, there are currently 22 million active members in the DACH region. When he signed up in 2008, there were one million. There's still room for improvement! Worldwide, LinkedIn has now cracked the billion mark. However, this platform also has to contend with hackers, fake accounts and dubious zero-follower profiles. Learn more about Özkisaoglu's unique LinkedIn strategy and his personal journey towards becoming "The Social CEO" in our current episode of The Voice of Converting!

The Voice of Converting | Lena Lührmann (Consultant at Visionsalive)
In this episode of The Voice of Converting, we talk to Lena Lührmann, strategy consultant for medium-sized companies specialising in "innovation and securing the future". Securing the future Lührmann says: "Securing the future is actually a general term for the fact that, in my opinion, companies should know their expiry date. In other words, what threatens me, which technologies, which future regulations or political developments will influence and perhaps jeopardise my business area in the future? And that you always push this date of your own obsolescence as far away from you as possible. Securing the future is therefore actually necessary for all areas of the company: Personnel, skilled workers, business model, products, services, digitalisation, etc. Innovation is only a small part of safeguarding the future, but it is not enough to push this expiry date further away and always anticipate what could affect your company next." Image and reality of GenZ Another focus point of our interview: the perception and image of GenZ in the German economy. Lührmann states clearly: "SMEs have everything that GenZ needs and wants. SMEs are actually predestined to see people for what they are, to remain loyal to them, to give them security and variety. But this is simply not yet being used strategically. Conversely, GenZ also needs to understand that adaptation is not a one-way street."